WASHINGTON, DC - APRIL 15: Mirabella Brokate El Baze (Global Head of Brand and Marketing - Semafor) speaks on stage during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)

WASHINGTON, DC - APRIL 15: Taddy Hall (Senior Partner, Experience Innovation/Strategy - Lippincott) speaks on stage during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)

WASHINGTON, DC - APRIL 15: Taddy Hall (Senior Partner, Experience Innovation/Strategy - Lippincott) speaks on stage during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)

WASHINGTON, DC - APRIL 15: Taddy Hall (Senior Partner, Experience Innovation/Strategy - Lippincott) speaks on stage during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)

WASHINGTON, DC - APRIL 15: (L-R) Craig Dubitsky (Co-founder & CEO - happy®), Taddy Hall (Senior Partner, Experience Innovation/Strategy - Lippincott) and Mirabella Brokate El Baze (Global Head of Brand and Marketing - Semafor) speak on stage during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)

WASHINGTON, DC - APRIL 15: (L-R) Craig Dubitsky (Co-founder & CEO - happy®), Taddy Hall (Senior Partner, Experience Innovation/Strategy - Lippincott) and Mirabella Brokate El Baze (Global Head of Brand and Marketing - Semafor) speak on stage during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)

WASHINGTON, DC - APRIL 15: Craig Dubitsky (Co-founder & CEO - happy®) (L) demonstrates a drink on stage as Taddy Hall (Senior Partner, Experience Innovation/Strategy - Lippincott) and Mirabella Brokate El Baze (Global Head of Brand and Marketing - Semafor) look on during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)

WASHINGTON, DC - APRIL 15: (L-R) Craig Dubitsky (Co-founder & CEO - happy®), Taddy Hall (Senior Partner, Experience Innovation/Strategy - Lippincott) and Mirabella Brokate El Baze (Global Head of Brand and Marketing - Semafor) speak on stage during Semafor World Economy 2026 on April 15, 2026 in Washington, DC. (Photo by Tasos Katopodis/Getty Images for Semafor World Economy)